Framework 73 Choosing Strategy

Three general change strategies to choose from

  1. Force-Coercion

Uses power base for legitimacy, rewards and punishments as the main inducements to change. There can be 2 elements to this

  1. i) Direct forcing strategy - a change agent takes direct and unilateral action to command that change takes place
  2. ii) Politically manoeuvring - a change agent works indirectly to gain special advantage over other people so that the change happens

NB Force-coercion usually results in only temporary compliance and has negative impacts like freezing innovative thinking, encouraging group-think, blind obedience to superiors, etc

  1. Rational persuasion strategy

This pursues change through empirical data and rational argument

A change agent following the strategy believes people

- are inherently rational

- are guided by reason in their actions and decision-making

- communicating information and facts are enough

The likely outcome is eventual compliance and reasonable commitment

  1. Shared power strategy

This involves a collaborative approaches of identifying values, assumptions and goals from which support for change will naturally emerge

- process is slow

- most likely result in higher commitment

- stresses empowerment and is highly participative

- usually results in a long-lasting and internalised change

(source: Paul Davidson, 2016)

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