More Background on Communications

1. Template for message structure

to ensure a logical flow of information that is easy for the audience to follow

• What? (background and the case for why)
• So what? (its relevance to the audience)
• Now what? (what people can expect to see with the change)

Change project background

• Include three-to-five brief key facts about the change that you are communicating.
• This should include an overview of why the change is occurring.
• It should also include an overview of the change impacts.

Communication materials

Key messages

• Include key messages for leaders, based on your over-arching key messages document.
• However, include spaces for leaders to tailor these to make them suitable and relevant for their team.

FAQs

• Include the questions leaders are most likely to be asked by their team members, along with suggested responses.
• Find opportunities to leave spaces for leaders to tailor the responses to their team.

Templates

Include draft templates for leaders to use as a starting point for their communication. For example:

• Team meeting agenda
• Speaking points
• Email copy