Value of Change Management

Change management value is around in
"...- accelerating and delivering people-depended portion of project ROI/value
     - improving how quickly, how many, how effectively people adopt the solution
     - reducing costs and risks of poor adoption like resistance, conflict, and frustration
     - increasing the likelihood of meeting project objectives, on time and on budget
     - best served in audience's language..."
Tim Creasey, 2023d

More on each element
i) people-dependent project ROI (different projects have different people-depended ROI; around 70% of results and outcomes in change are dependent upon people, ie employee adoption and usage of the change, yet we are only investing around 3% in people involved in adopting the change

(source: Tim Creasey, 2023d)
To determine the ROI you need to know
- what are the expected results and outcomes (including people changing how they do their work)
- the costs of getting there.
A better way of looking at ROI is to look at what portion of the project benefits depend upon employee adoption and usage.
One way to do this is to use the ADKAR framework.

(source: Tim Creasey, 2023d)
ii) how quickly, how many and how effectively people adopt the solution (
NB
"...the achievement of an organisation are the results of a combined effort of each individual..."
Vince Lombardi as quoted by Tim Creasey, 2023d
There are 3 human factors that determine ROI


(source: Tim Creasey, 2023d)
Need to define the speed of adoptation, ultimate utilisation and proficiency from the people side perspective plus what assumptions are you making around how quickly, how many, and how effectively people adopt  the change.)

iii) reducing the costs and risks of poor adoption like resistance, conflict and frustration (need to look costs and risks for 3 levels, ie individuals, initiatives and organisation; need to reduce
"...avoidable costs and mitigate risks failing to prepare, a group that support our people to adopt change..."
Tim Creasey, 2023d
Some examples of costs and risks,

(source: Tim Creasey, 2023d)


(source: Tim Creasey, 2023d)

Need to identify the biggest costs and risks to the project, if people do not effectively adopt and use the solution.

iv) meeting project objectives, on time and on budget (research by Prosci had identified 3 key areas

    a) meeting objectives, ie strategic, financial, etc (the better the change management, the better your project's results are, ie the difference in meeting objectives between poor and excellent change management is sevenfold)

    b) staying on schedule (with excellent change management, your project is 5 times more likely to be on or ahead of schedule; change management doesn't slow the project down, in fact, it speeds it up)

    c) keeping to the budget (with excellent change management, your project is 1.5 times more likely to stay on or be under budget than with poor change management)

NB
"...the more effectively you manage the people side of change, the better the outcome......effective change management reduces common project headaches, such as rework, redesign, re-scoping and other consequences that arise when you neglect the people side of change. Actively preparing, equipping and supporting people impacted by your project through change management mitigates and even prevent rework and other issues......change management also unables your people to successfully adopt and use the solution you're implementing which protect your investment and ROI..."
Scott Anderson, 2023
Need to identify the value of increasing the likelihood of meeting objectives, on time and on budget

v) use of audience's language (use the words they use; for example, one of our clients use the words 'total process approach' which on analysis was their jargon for 'communication', so we used 'total process approach' when we were talking about communications.
Need to identify specific words and phrases that have meaning to your client and start using them; conversely, stop using particular words and phrases that are not used by your client.
"...to build commitment to and conviction in change management by defining the value in a compelling and relevant way..."
Tim Creasey, 2023d
This involves contextualising, positioning, selling, revealing, personalising, etc

Summary
"...people don't buy what you do, they buy why you do it..."
Simon Sinek as quoted by Tim Creasey, 2023d
Move from
"...I conduct readiness assessments, complete impact analysis, build strategies, create change management plans and support integration into project plans..."
Prosci, 2023x
to
"...helps us capture the portion of the project benefits that depends on employee adoption and usage..."
Prosci, 2023x
The leaders mindset changes from
"...I don't have change management on my change initiative..."
Prosci, 2023x
to
"...I have change on the table and I need to deliver the expected results and outcomes..."
Prosci, 2023x

The expected outcomes include
"...- improved project results and outcomes
     - drive benefit realisation and financial return
     - reduce risk and unnecessary costs
     - avoid 're' costs (redo, retrain, etc)
     - enable leaders and project teams to achieve the outcomes they already signed up to faster and more completely than they imagined..."
Prosci, 2023x
NB The leader's job is to connect what you need to do to solving the problems.

(source: Tim Creasey, 2023d)
Change management is an investment, not an expense that results in better human-centric outcomes and productivity.


(source: Tim Creasey, 2023d)