Xxviii) Wesfarmers

Wesfarmers is Australia's largest conglomerate expects on-line revenue from Coles (food & groceries), Kmart (retail), Target (retail), Bunnings (home improvement), Kleenheat (energy), etc to be A$ 1b+ in 2014. It uses online (including social media, information technology, etc) to

- reduce costs

- improve communications (externally & internally)

- grow sales

- make better use of infrastructure & logistics

- improve customers' analytic capabilities

(NB more than increase in site traffic)

 

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