First Impression
Introduction
First impressions are powerful; rapid judgments form within seconds of an initial encounter.
They influence how we perceive, trust, and engage with others; in change management, they can make or break the success of a change initiative.
An important part of this is dress code, ie the clothes you wear sends a very powerful message:
“…Clothing is the visible cue that others use to infer intent, respect for the moment and professional credibility. It also shapes how you think and feel…… Clothing affects both others' perceptions and your cognitive stance…”
(Michelle Gibbings, 2025j)
You need to dress to fit the context: dress formally for an official function, more informally for social events, etc.
“…Choose what supports the work, the moment and people in front of you. Aim for considered and context-appropriate rather than fashion for its own sake…”
(Michelle Gibbings, 2025j)
NB A evaluating comprehensive understanding of first impression impact includes evaluating the impact of social media which can turn private moments into public narrative at speed. This can impact your professional reputation.
1. Why First Impressions Are Important
Psychological Basis
- Primacy effect: People remember the first information they receive better than later information. The initial encounter sets the tone for how future actions are interpreted.
- Cognitive shortcuts: Humans use heuristics (mental shortcuts) to quickly decide if someone or something is trustworthy, competent and aligned with their interests.
- Emotional anchoring: Emotions felt during first contact, such as trust, fear, or optimism anchor subsequent perceptions.
2. Key Elements of a First Impression
- Credibility: Does the leader or messenger seem competent and knowledgeable?
- Authenticity: Do they seem genuine, transparent and consistent?
- Empathy: Do they show understanding of people’s concerns and perspectives?
- Energy and confidence: Do they project positivity and confidence without arrogance?
- Clarity: Is the message clear and consistent? Confusion early on often breeds resistance later.
NB Usually the first impression is the most lasting
“…Humans form rapid judgements from remarkably thin slices of behaviour. Dozens of studies show that brief exposures to non-verbal cues can shape assessments of competency, warmth and intent…..Research demonstrates how seconds of expressive behaviour predict interpersonal outcomes……Even found that snap judgements of candidates’ facial competence predicted the election results…”
(Michelle Gibbings, 2025j)
People are looking for perceived alignment between your words and action
“…Small signals matter as people are constantly searching for meaning. When you arrive late, avoid a topic, glance at your phone, or fail to follow up, others do not experience these as isolated events. They become data points in a story about your priorities and trustworthiness……It shapes how your team members and colleagues view your behavioural integrity…”
(Michelle Gibbings, 2025j)