Some Disruptions Are Hybrids

Some disruptions are hybrids that combine new markets and low-end approaches. Examples include

- Southwest Airlines (initially targeted customers who were not flying (previously used cars or buses or trains) and eventually pulled customers out of the lower end of the airline industry).

- Charles Schwab (stockbroking- stole customers from the full-service brokers with discounted trading fees and created a new market by enabling people who historically did not own shares to become share investors and traders).

- VOIP (considerable cheaper than traditional land-line and mobile phones despite poorer performance quality)