Ii) Usage Of Biological Evolution To Explain Unpredictability And Randomness

- biological evolution explains mutations that arise in what appears to be random ways.

"...Evolutionary theory posits that whether a mutant organism thrives or dies depends on its fit with the 'selection environment' - the conditions within which it must compete against other organisms for resources required to thrive. Hence, believing that good and bad innovations pop-up randomly, these researchers advise corporations to focus on creating a selection environment in which viable new business ideas are culled from the bad as quickly as possible......if the process is not intrinsically random......then addressing only the context is treating the symptoms, not the source, of the problem..."

Clayton Christensen et al, 2003

Remember: the acceptance of randomness in innovation is not a stepping-stone on the way to greater understanding and business success; it can be a barrier!!!!!!


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