Jack Welch, Ex-Ceo, General Electrics

Jack Welch (when CEO of GE) states that there are 6 essential guidelines for transforming an organisation

Face reality as it is, not as it was or you wish it were

Change before you have to

If you don't have a competitive advantage, don't compete

Don't manage - lead

Be candid with everyone

Control your destiny, or somebody else will

NB During Jack Welch's time as CEO of GE the market value of GE rose from $14 billion in 1981 to $400 billion when he retired 20 years later

(sources: Business Book Summary, 1993; Marc Gunther, 2004)


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