Jack Welch, Ex-Ceo, General Electrics
Jack Welch (when CEO of GE) states that there are 6 essential guidelines for transforming an organisation
Face reality as it is, not as it was or you wish it were
Change before you have to
If you don't have a competitive advantage, don't compete
Don't manage - lead
Be candid with everyone
Control your destiny, or somebody else will
NB During Jack Welch's time as CEO of GE the market value of GE rose from $14 billion in 1981 to $400 billion when he retired 20 years later
(sources: Business Book Summary, 1993; Marc Gunther, 2004)