Xxv) Social TV
- TV networks actively engage with their audiences, reward loyal viewers and deliver new forms of advertising to marketers, eg ANZ sponsored "open-mike" with questions for tennis stars at Australian Open via "Fango" audience (2012)
- TV networks actively engage with their audiences, reward loyal viewers and deliver new forms of advertising to marketers, eg ANZ sponsored "open-mike" with questions for tennis stars at Australian Open via "Fango" audience (2012)
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