Xvi) Hard Rock Cafe (Florence, Italy)

- via a community page on Facebook, located people interested in "Rock & Roll". It had 4,000 applicants (most passive) in 4 weeks. Then Interviewed 1,000 and hired 120. Unsuccessful applicants were invited for free drinks when venue opened. Total cost to hire was around $2,000 (compared with $25,000+ using traditional methods).


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