V) Citizen Journalism

Network sites are allowing citizens to break the news. Also the credibility gap between established media outlets and the network sites is narrowing. At the same time, misperceptions, mistakes, speculation, mistruths and innuendos left uncorrected become the truth.

Reputations, brands, etc can be destroyed in minutes. It is impossible for organisations to expect to keep things quiet and to disclose on their own terms. Witness the lingering public distrust for bungled crisis responses, such as BP's Gulf of Mexico incident and the partial meltdown of the Fukushima nuclear plant.

 

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