Iii) Social Advertising Business (Social Loot)

It is a concept involving assigning firms/brands, etc to be promoted to your circle of friends; with payment based on the amount of traffic generated, quality of referrals and resulting sales. They are brand advocates. Twitter has the best sales conversion rate. Celebrities with a high social media following are paid $1,000s per commercial tweet. This has been compared with spam and cash-for-comment (Paul Smith, 2012a)

 

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