Technique 6.19 Use of Analogy

Change Implementation Techniques for Forming Transitional Team, Creating Alignment, Maximizing Connectedness and Creativity

Technique 6.19 Use of Analogy

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The strategy of using personal analogies or anecdotes to move information stored in the subconscious to a more conscious level (thereby making it available for problem-solving) is an effective technique for promoting creativity, eg

In dealing with a problem of water pollution, imagine that you are a polluted river, and describe how it might feel

This allows you to get inside a problem, and view it from a different angle

Types of analogies include

- direct ‐ biological or natural, to provide creative insight

- fantasy ‐ useful in overcoming cultural blocks of creativity; it has been suggested that divining rods and metal detectors came from fantasies of magic wands

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Bill Synnot is one of Australia's leading specialists in organisational change management, executive coaching, facilitation, team development, creative thinking and organisational reviews.

He has 30+ years experience in management and consulting, both in Australia and internationally, in the public, private, co-operative, professional, educational and not-for-profit sectors.

In addition to acting as a consultant/trainer, Bill's experience comes from his senior management positions as a change catalyst. His approach is very practical and is based on hands-on experience.

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