Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.72 DICE

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. Organisations need to focus on both the soft (cultural, leadership, motivation, etc) and hard side in change management.

. DICE stands for Duration, Integrity, Commitment and Effort

. There are 3 distinct characteristics of the hard side:

i. easy to measure (direct and indirect ways)

ii. easy to communicate to all stakeholders

iii. quick impact (time to complete, number of people involved and results intended)

. There are 4 critical elements of the hard side:

i. project duration (especially the time between project reviews; reviews should be conducted every 8 weeks or sooner)

ii. performance integrity (capability of project teams)

iii. commitment (of senior management and staff that change will impact on)

iv. staff effort (extra required to cope with the change, ie no more than a 10% extra workload)


Questions to be asked to determine the status of the DICE framework

. Duration

- do formal project reviews occur regularly?

- if the project will take more than two months to complete, what is the average time between reviews?

. Integrity of performance

- is the team leader capable?

- how strong are team members' skills and motivations?

- do they have sufficient time to spend on the change initiative?

. Senior management commitment

- do senior executives regularly communicate the reason for the change and the importance of the success?

- is the message convincing?

- is the message consistent, both across top management team and over time?

- has top management devoted enough resources to the change program?

. Local level commitment

- do your employees most affected by the change understand the reasons for it and believe it's worthwhile?

- are they enthusiastic and supportive or worried and obstructive?

. Effort

- what is the percentage of increased effort that employees must have to implement the change effort?

- does the incremental effort come on top of a heavy workload?

- have people strongly resisted the increased demands ?

(source: Harold Sirkin et al, 2005)


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