Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.46 Simplified Stakeholder Analysis

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(a stakeholder is any individual or group that has an influence on, or interest in, your organisation)

List of key stakeholders

Key people

What motivates these key people?*i

Impact on your organisation*ii

What are their expectations?


i) Is it power, money, ego, caring, publicity, etc that motivates these people?

ii) Grade the impact as High (H) or Medium (M) and whether positive (+) or negative (-)

(sources: Graham Hubbard et al, 1996; Golding, 2007)

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