Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.41 Some Questions

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(from Jack Welch, ex-CEO of GE)

Some questions that will help identify a sense of urgency

1. What does your competitive environment look like, ie what is the detailed position of your business/industry compared with your competitors: market share, strengths by product line, and by region today?

2. In the last 2 - 3 years, what have your competitors done to you that has changed the competitive landscape?

3. In the last 2 - 3 years, what have you done to your competitors that has changed the competitive landscape?

4. What are you most afraid your competitor might do in the next 2 years to change the landscape?

5. How might you attack your competitors in the future?

6. What are your plans in the next 2 years to leap-frog your competitors' moves?

(NB Never underestimate your competition)

(sources: Jack Welch et al, 2001; Noel Tichy et al, 1994)


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