Organisational Change Management Volume 2

Influence of Short-Term Wins on Business Change

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organisational development change management

Case #1: No short-term wins

Case #2: Short-term wins at about fourteen months, but none a year later

Case #3: Short-term wins at fourteen and twenty-six months

(source: John Kotter, 1996 b)

The above graph shows that short-term wins encourage transformation

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