Organisational Change Management Volume 2

Benefits of Short-term Wins

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. Provides evidence that the sacrifices are worthwhile, ie benefits outweigh the costs

. Positive feedback builds morale and motivation

. Gives the guiding coalition data on the viability of change, and help fine-tune the processes

. Undermines cynics and doubters

. Keeps hierarchy on side, eg Boards

. Short-term rewards or quick successes build momentum, ie

"...reassure the believers, convince the doubters, and confound the critics..."

William Bridges, 1991

. Can be used as a testing ground for new ways of managing, measuring and organising for results that provide a foundation for further improvements