Organisational Change Management Volume 2
Benefits of Short-term Wins
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. Provides evidence that the sacrifices are worthwhile, ie benefits outweigh the costs
. Positive feedback builds morale and motivation
. Gives the guiding coalition data on the viability of change, and help fine-tune the processes
. Undermines cynics and doubters
. Keeps hierarchy on side, eg Boards
. Short-term rewards or quick successes build momentum, ie
"...reassure the believers, convince the doubters, and confound the critics..."
William Bridges, 1991
. Can be used as a testing ground for new ways of managing, measuring and organising for results that provide a foundation for further improvements