Branding (4 Vs)
To develop a powerful, emotionally-connected brand, you need
i. Value (what is done). Elements of this include
- how to make people's lives better?
- customer experience
- content
- thought leadership (go-to-expert)
- communications
ii. Values (what is felt). Elements of this include
- What is your 'why'?
- What do you stand for?
- What do you live by?
- Congruency
iii) Voice (what is heard). Elements of this include
- personality
- body language (including tone)
- language
- character
iv) Visuals (what is seen). Elements of this include
- logo
- colours
- style
- typography
- imaging
- accessibility
- simplicity
- visibility
(source: https://www.ninachristian.com/julie-mason-enroll)