Branding (4 Vs)

To develop a powerful, emotionally-connected brand, you need

i. Value (what is done). Elements of this include

- how to make people's lives better?

- customer experience

- content

- thought leadership (go-to-expert)

- communications

ii. Values (what is felt). Elements of this include

- What is your 'why'?

- What do you stand for?

- What do you live by?

- Congruency

iii) Voice (what is heard). Elements of this include

- personality

- body language (including tone)

- language

- character

iv) Visuals (what is seen). Elements of this include

- logo

- colours

- style

- typography

- imaging

- accessibility

- simplicity

- visibility




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