Framework 106 Steps Of Change Management


Change is not a linear process; there are many stops and starts and even mis-steps.

There are 6 steps that can help make change effective (see diagram below)




Step 1 - Making the Case for Change (this involves making a business case and communicating it to help people understand what's involved in the change so that they can move along the change continuum

Step 2 - Educating and Defining Internal Champions of Change (need to organise an internal group to spearhead an advocate of change in the organisation; they are the key messengers who are instrumental in helping get acceptance of the proposed changes by different stakeholders)

Step 3 - Facilitate a Strategy that Supports the Desired Change (develop an implementation plan, then find the actionable steps required to move along the change continuum)

Step 4 - Facilitate Clear and Consistent Communications (understanding the 20-60-20 rule, ie

"...About 20% of people will be early positive adopters. Another 20% will resist and are negative from the outset. Your goal is to work with 60% who are 'on the fence'..."
Brighter Strategies, 2021

The 60% are best converted by effectively communicating the impact of the changes by collecting and analysing feedback, managing resistance continuing to communicate progress)

Step 5 - Support the Change in Effort (" need to actively track both successes and real time. In their step, be engaged in gathering feedback, determining final priorities and implementation plans, and obtaining final approval for implementation objectives as needed. The key to this step is to diagnose the gaps and implement corrective actions to maintain overall member buy-in. Strong project management leadership will be essential at this phase of the work..."
Brighter Strategies, 2021

Step 6 - Celebrate the Wins (need to reinforce any change completed by institutionalising them like

"...providing regular ongoing training, codify new materials in new policies/procedures and rewarding compliance..."
Brighter Strategies, 2021

Ideally all stakeholders are working together.


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