More on Innovation

Introduction

The below chart shows that from 2007 to 2011, US publicly-listed companies that innovated out-performed S&P index.
 

topinnovatorperformance.png


(source: Larry Keeley et al, 2013)

Notes

- ten different types of innovation shown on vertical axis:

i) profit model

ii) network

iii) structure

iv) process

v) product performance

vi) product system

vii) servers

viii) channel

ix) brand

x) customer engagement
(for more details, see elsewhere in the Knowledge Base, ie ten different types of innovation)

Comment
-
it is impossible to give innovation all the credit for the better performance of the innovators; however, it is clearly a significant contributing factor.

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