Business World

In the business world
"...what really matters is to develop and maintain a sceptical mindset and a healthy sense of the absurd. Combined with a results-driven personality - plus experience..."
Michael Easson, 2020

Clever businesses regularly adapt, transform and change to meet new challenges.

Clever business people are curious and are skilful at understanding other perspectives including their internal logic and emotional appeal

"...the world of business is not the rational, well oiled, well-organised machine insiders often pretend to be and as outsiders sometime imagine..."
Michael Easson, 2020

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