Need to remember that data is historic and if you rely on it, you will only end up making things that already exist or satisfy an earlier era!!!
For example, HBO - 10 years ago data suggested that people do not like shows with dragons. Yet now some of the most popular shows, like Game of Thorns, include dragons.
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Bill Synnot is one of Australia's leading specialists in organisational change management, executive coaching, facilitation, team development, creative thinking and organisational reviews.
He has 30+ years experience in management and consulting, both in Australia and internationally, in the public, private, co-operative, professional, educational and not-for-profit sectors.
In addition to acting as a consultant/trainer, Bill's experience comes from his senior management positions as a change catalyst. His approach is very practical and is based on hands-on experience.
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