xxxv) Be careful of chasing the latest fad

(this includes re-naming or re-branding as though it is new, when it is just playing with words. Some examples

- "agile" is a re-naming of "action learning" and an earlier concept of "trail & error"
- "outsourcing" is a renaming of "contracting"
- "human capital" is a renaming of "human resources" (some of the earlier names include personnel management, industrial relations, etc)
- "innovation centre/hub" is a renaming of "research and development", ie R & D
- "quality control" became "total quality management", then "6 sigma" and was renamed as "lean manufacturing"

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