Team Identity Model

Another way to look at teams and involves 8 characteristics of winning teams (see diagram below)


Team identity (Tim Baker, 2019) is formed around 3 functions, ie buffeting, bridging and building.

i) buffeting, ie preventing the team's resources being undermined by unwanted outside influences, distractions and interference

The 3 components of buffering are

- build trust (in 3 ways, ie between leader and team members, between team members and with outside stakeholders)

- share leadership (involves working together to make decisions with the person with the most appropriate expertise taking the lead)

- being agile (if required, being able to change direction quickly and simply so as to operate effectively in a climate of accelerated change and uncertainty)

ii) bridging, ie

"...involves reaching out to critical people with resources beyond the team. Having constructive working relationships with key stakeholders enables the team to achieve its goals...... strengthens alliances within and outside the organisation..."

Tim Baker 2019

The 2 components of bridging are

- create purpose (needs to be shared and provide a clear focus)

- manage stakeholders (this involves a clear understanding of their and your purpose, ie commonalities and differences; transparent communications is important)

iii) building, ie involves cultivating and sustaining a productive team culture

"...harnessing the benefits of diversity, streamlining systems and processes, and promoting continuous learning are essential building blocks for a robust team culture..."

Tim Baker 2019

The 3 components of building

- improved systems (involves continually evaluating effectiveness of systems, processes, procedures, rules and regulations, etc

- utilised diversity (harnessing the differing backgrounds, experiences, perceptions, perspectives, preferences, points of view, etc of team members to develop the most appropriate solutions, etc)

- continuous learning (involves

"...learning from the past successes and failures, and applying these lessons for the an attitude founded on the principle of never being satisfied with the status quo; in other words, always striving for improvement..."

Tim Baker 2019

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