xxxxxxviii) Social Media

Need to understand that social media is another communication tool to help make change more effective, as it

- is fast, uncontrollable and convenient

- can go direct to target, selected audience

- can use multiple directions simultaneously (blogs, twitter, LinkedIn, YouTube, Facebook, etc) to wider audience

- provides continuous, real-time feedback in multiple ways with obstacles to change being identified earlier

- allows communication across silos

- increases feeling of ownership/engagement/ involvement, etc as staff able to have greater participation, ie build a more collaborative culture

- able to bring staff together to learn by sharing experiences/stories & practising new processes etc, plus supporting each other

- idea generation, ie a mechanism to share ideas

- large source of data, ie need to be analysed

In many ways, the purpose of social media is to get attention.


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