xxxxxxviii) Social Media
Need to understand that social media is another communication tool to help make change more effective, as it
- is fast, uncontrollable and convenient
- can go direct to target, selected audience
- can use multiple directions simultaneously (blogs, twitter, LinkedIn, YouTube, Facebook, etc) to wider audience
- provides continuous, real-time feedback in multiple ways with obstacles to change being identified earlier
- allows communication across silos
- increases feeling of ownership/engagement/ involvement, etc as staff able to have greater participation, ie build a more collaborative culture
- able to bring staff together to learn by sharing experiences/stories & practising new processes etc, plus supporting each other
- idea generation, ie a mechanism to share ideas
- large source of data, ie need to be analysed
In many ways, the purpose of social media is to get attention.
