xvi) Confirmation Bias

Not understanding the phenomena of confirmation bias (Michael Shermer, 2002a). Most of the time we do not logically and rationally evaluate situations. Instead we follow our beliefs for a variety of reasons which might have little to do with empirical evidence and logical reasoning. Rather, such variables as genetic pre-disposition, parental pre-dilection, sibling influence, peer pressure, educational experience and life impressions all shape the personality preferences and thus an individual's "modus operandi". These preferences and numerous social and cultural influences lead us to our beliefs. We then sort through the body of data and select those elements that most confirm what we already believe, and ignore or rationalise away those that do not.

 An example of confirmation bias is the echo chamber, ie you look for other people who support your bias