xvi) Communication

Not realising that well thought-out communication is essential for managing conflicts that may arise from differential treatment of staff

. Not realising that there is a need to communicate differently with staff depending on individual strengths, ie "need to find the right button to press to get the results you want". Need to speak a different language to different employees, such as with an achievement-oriented person as against a strategy-oriented person. Furthermore, there is the need to listen and understand differences in staff


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