xvi) Communication

Not realising that well thought-out communication is essential for managing conflicts that may arise from differential treatment of staff

. Not realising that there is a need to communicate differently with staff depending on individual strengths, ie "need to find the right button to press to get the results you want". Need to speak a different language to different employees, such as with an achievement-oriented person as against a strategy-oriented person. Furthermore, there is the need to listen and understand differences in staff

Also, there different styles of communication involve different channels like words, accents, language, body language like posture, movements (eye, facial, hands, etc), etc.

The more channels, the better the communications. For example,
- face-to-face (77 channels)
- face-to-face video (31 channels)
- phone call (10 channels)
- text or e-mail (1 Channel)

NB This reinforces the need for face-to-face communication. The other types of communications allow too much information to be lost.
(source: Brad Johnson 2020)