vii) Information Stick

Need to make information "stick", ie senior management members need to make their strategic intent abundantly clear so that their staff members know what to do and require minimal further instructions

"...Business managers often fail to grasp the crucial distinction between telling something and making information stick. Poor communications is one reason many companies that have devised brilliant strategies fail miserably in executing them..."

Michael Useem, 2002

According to Ram Charan, (2006b) to make information stick requires that you:

- allow people impacted by the change to have ownership of the problem and design of the solution

- base your change on hard data that is accessible to everyone