Personal Purpose

Personal purposes (and values) of individuals are not compatible with the organisational purpose

. By becoming attached to images and ideals of the future as enunciated in the purpose statement, people can lose touch with reality. These ideals can become external standards, and be used to punish non-compliance, instead of inspiring new action. Idealists assume that people need "a new way of thinking". Corporate purpose statements can lock in attitudes and not allow the organisation to be receptive to the ever-changing realities of the market. They may encourage people to rule out certain behaviours, while praising and including others, to the detriment of the organisation.

 

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