ix) S-Curve

Not understanding the S-curve, ie beginning (1), a period of slow growth or decline (2), a period of rapid growth (3), a mature phase (4) and an ending (5). This can mean for another product or service to succeed, another must die, eg

- compact disc killed off vinyl records

- iTunes ended the influence of the large music stores

- the iPhone destroyed an industry

An example of how hard it is to stay ahead in the technology market or S-curve in the phone industry is Samsung

Samsung is aiming to recover its loss in China by winning in India

"...Around five years ago, it (Samsung) had 20% of the Chinese market only to see that fall to less than 1% this year, outgunned by Huawei, Xiaomi, Oppo and Vivo, particularly on pricing. And India is to be a prize to lose - the world's number two smart phone market with around 400 million users and worth an estimated US$ 20 billion annually...... also the world's fastest-growing major mobile phone market, expanding around 20% last quarter from a year earlier......it has invested heavily, opening the world's biggest smart phone factory outside New Delhi......But Chinese brands now account for every one in two phones sold in India..."

Sankalp Phartiyal 2018

S-curve can be described as the following

"... Every day at the company should be as intense and driven as the first day at a start-up. Day two is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death..."

Toni Reid as quoted by Judith Schulevitz 2018


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