i) Zone Of Comfort

As most people are risk averse, they prefer to stay inside their zones of comfort or

"...the idea is to take the risk, only when you know you can afford it..."

Robert Winston, 2002

. Not being honest with people; there is a need to be honest with people as the process will challenge deeply-held assumptions and values.

. Remember: what is defined as a sense of urgency or crisis is mainly based on perceptions. Whether or not a crisis is seen as dangerous depends upon the culture of the organisation, especially how senior management/leaders react.

. Need to be careful that sense of urgency does not go too far and create FUD (fear, uncertainty and doom)


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