. Experiencing-self = eg does it hurt now?

. Remembering-self = eg how was it, on the whole? It is strongly influenced by the peak and the end. It works by establishing stories and keeping them for future reference

"...Caring for people often takes the form of concern for the quality of their stories, not for their feelings..."

Daniel Kahneman 2012

. Confusing experience with memory is a cognitive illusion, ie it is the substitution that makes us believe our past experience. Remembering-self dominates experiencing-self in decision-making.

"...What we learn from the past is to maximise the quality of our future memories, not necessarily of our future experience..."

Daniel Kahneman 2012

. We select the option that you like the most, or disliked the least. Rules of memory determine how much we dislike or like.

. Taste and decisions are shaped by memories, and memories can be wrong. This challenges the idea that humans have consistent preferences and know how to maximize. There are inconsistencies, eg we have a strong preference about the duration of experiences of pain and pleasure. We want pain to be brief and pleasure to last. But we have evolved to remember the most intense period of pain or pleasure, ie the peak and the feeling when the episode finishes. We tend to remember the bad experiences more than the good experiences.

. Memories enhance the value of the experience.

. Memories are used to find presentable reasons stored in it but not necessarily the correct reason.

"...Memories......holds the vast repertory of skills we have acquired in a lifetime of practice, which automatically produce adequate solutions to challenges as they arise, from walking around a large stone on a path to averting the incipient outburst of a customer. The acquisition of skills required a regular environment, and adequate opportunity to practice, and rapid and unequivocal feedback about the correctness of thoughts and actions. When these conditions are fulfilled, skill eventually develops, and the intuitive judgments and choices that quickly come to mind will mostly be accurate......A marker of skilled performance is the ability to deal with vast amounts of information swiftly and efficiently..."

Daniel Kahneman 2012


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