Contest and Display

Focus on looking good to gain an advantage; people spend time, money and energy to look good and improve their place in the "pecking order"; people are sensitive about job titles, condition of employment & position in "pecking order"/hierarchy, etc; conspicuous consumption & leisure are evidence of affluence (material possessions) & superiority re power/wealth/position, etc. Stress associated with social standing ie higher in the hierarchy, less stress (fight/flight response); gender difference, ie males into power, females into inclusion; body language used to display power & dominance. The challenge is to stay grounded on the fundamentals, often involving slow and more complex thoughts and actions)


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