Section 5 Business Plan

The purpose of the business plan used to describe and communicate a particular project and how it will be implemented

One sequence is
i) executive summary (presentation of pivotal information that is expressed succinctly, clearly and concisely)
ii) situational assessment and problem statement (identify direct connections between results and outcomes - include the people side of change like behaviours, etc; identify individuals/groups impacted by the change. Identify dependencies for benefit realisation and value creation; identify the organisational benefits and project objectives; show the dependencies on adoption and usage)
iii) project description (description, scope and objectives)
- description (inputs; define change, technical solution; understand individual change management work streams (including individual milestones needed to make change successful and define deliverables, eg strategies and plans. In outputs, look for people ones (adoption, usage, etc) and project/organisational outputs (results, outcomes, benefits, value, etc)
- scope (identify and define individual changes, creating a change management strategy(ies); develop customised, scaled, targeted, best-practice based plans around communications, sponsoring, coaching, training, resistance management, etc; creative adaption and use metrics. Out of the scope will evolve defining the change and creating a technical/people solutions)
- objectives (improve staff's adoption  and usage of new solutions to drive project results at outcomes; create a customised and scale approach that aligns with the change project life cycle and milestones; create deliverables, like strategy and plans, that support individual attainment of the key milestones of successful transition
NB adoption (staff are doing their jobs in new ways, eg adhering to new processes, exhibiting new behaviours, using new systems/tools, etc)
       usage (staff are effective in their new ways of doing things, eg proficiently, completely, minimal errors, etc)
Some elements of a person's job that change can impact include
- processes
- systems
- tools
- job roles
- critical behaviours
- mindsets/attitudes/beliefs
- reporting structure
- performance reviews
- compensation
- location, etc
iv) solution description (preparing for change, managing change and reinforcing change)
- preparing for change ( change management strategy(ies), readiness assessments, etc)
- managing change (plans on communications, sponsorship roadmap, coaching, training, resisted management, etc)
- reinforcing change (adoption and usage, measurement, sustainability, lessons learned, etc)
v) cost-benefit analysis (detail all benefits & costs with monetary values, like inputs and outputs, eg people, time, etc; cost of methodology & tools, purchase of source materials, training time and costs, etc)
vi) implementation timeline (start with key, already-established project milestones and work backwards; align organisational life cycle; define milestones by outcomes rather than by activity, etc
vii) critical assumptions and risk assessment (list them to understand the complexity and risk associated with people side of change)
viii) conclusion and recommendations
NB Successful change (results outcomes, success) requires both covering technical and people, ie
- technical (design, develop, deliver, etc) so that it is installed
- people (embrace, adopt, use, etc) so that it is realised

Or an alternative way is

Sequence for business plan (team, business model, financial analysis, external environment, implementation roadmap & risk analysis)
- executive summary
- the team
i) management profile, ie past experience (successful track records in similar projects, etc), knowledge, connections, etc
ii) strengths and weaknesses (highlight why the team is the right one for the project implementation)
- business model (see 10/12 building  blocks framework, eg value proposition, customer segment, channels to market, key activities, key resources, challenges, etc)
i) vision and mission and values
ii) how business model works
iii) value proposition
iv) target markets
v) marketing plan
- financial analysis (see financial spreadsheets, eg how many customers can be acquired, etc)
i) breakeven analysis
ii) sales scenarios and projections
iii) capital spending
iv) operational costs
v) funding requirements
- external environment (environmental analysis, eg PESTLE)
i) the economy
ii) market analysis and key trends
iii) competitor analysis
iv) competitive advantage of our business model
- implementation roadmap (implementation schedule, ie what it takes to implement and how you will do it)
i) projects
ii) milestones (GANTT chart)
iii) roadmap
- risk analysis (SWOT and uncertainty analysis)
i) limiting factors and obstacles
ii) critical success factors
iii) special risks and counter-measures
- conclusions
- annexes


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