Financial Performance

Need to understand the 7 sources of financial performance, ie revenue, cost and assets

- Increased revenue derives from

i. increased prices for existing products & services (1)

ii. new markets for existing products & services (2)

iii. new customers for existing products & services (3)

iv. new product/services for existing & new customers/markets (4)

v. existing customers for new products & services (5)

- Optimised asset utilization (6)

- Reduced the cost base (7)


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