Financial Performance
Need to understand the 7 sources of financial performance, ie revenue, cost and assets
- Increased revenue derives from
i. increased prices for existing products & services (1)
ii. new markets for existing products & services (2)
iii. new customers for existing products & services (3)
iv. new product/services for existing & new customers/markets (4)
v. existing customers for new products & services (5)
- Optimised asset utilization (6)
- Reduced the cost base (7)