Xix) Amazon

ยท After being a major disruptor of many businesses, like traditional bookstores via on-line sales and e-books, Amazon is trying to reinvent itself. As founder Jeff Bezos states he wants to maintain the start-up mentality of continually developing new products, irrespective of margins. Some examples include

- using a shop (bricks and mortar) in Manhattan (USA) to showcase its products like Kindle e-readers, Fire smart phone & Fire TV Set-Top Box, Etc

- spending US $5b. on capital expenditure in the first 9 months 2014 (in 2013 only spent US$ 2b.)

- paid US $1b. for video gaming Twitch (2014)

- purchased the "Washington Post" to push the newspaper industry into the digital age

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