Xvi) Senior Executives Have Three Roles

i) interfere in the traditional process of allocation of resources between current and new activities, especially where processes do not exist to handle disruptive innovations

ii) encourage disruptive growth activities and distribution of earnings throughout the organisation from new growth businesses

iii) sense and respond to the signals of continually changing circumstances, eg basis for competition

This includes the practice of "management by walking around" which can help management get a sense for what the important questions are, so that they can ask for the right information needed to make good decisions


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