Xiii) If Your Disruptive Product Or Service Is Not Yet Good Enough

If your disruptive product or service is not yet good enough and your organisation is happy with industry standards, and current outsourcing and partnering deals, this can spell trouble. If you prematurely pursue modularity as an open standard, or if you keep a proprietary architecture closed while the basis of competition changes, you will struggle to succeed, ie

"...It is better to develop competencies where the money will remain in the future than cling tenaciously to those skills that made you successful in the past..."

Clayton Christensen et al, 2003


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