V) Three Important Executive Leverage Places

There are 3 important executive leverage places in the strategy process:

i) control the initial cost structure of a new growth business - usually expenses are ramped up before revenue, and this can make the proposition unattractive

ii) choice about strategy should not be left to policy, habit or culture; it should be based upon circumstances

iii) use techniques to actively accelerate the process by ensuring that the business plan is designed to test the critical assumptions and to get the initial conditions right. One technique is called discovery-driven planning (see table below)


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