Ii) Establish A Completely Independent Business Unit
It has been found that the best way for separate organisations to remain leaders in industries when confronted by disruptive technologies is to establish a completely independent business unit that has no restrictions on building a completely new business and business model to handle the challenge. Examples include
- IBM when minicomputers disrupted mainframes and again when personal computers emerged
- Hewlett-Packard retained its leadership in the printers of personal computers when it created a separate division to handle inkjet printers that was completely independent of its traditional printer division
- Schwab became the leading online broker
- Teradyne, the makeup of semiconductor test equipment, became the leader in PC-based testers