I) Introduction - App

What happens to App firms

Successful (worth US 1+ b.) 0.07%

Successful (reach IPO stage) 11.00% (takes an average 7 years)
- survive 3 years 60.00%
- survive 10 years 35.00%

Fail (loss all money invested) 39.00%
(National Venture Capital Association as quoted by George Berkowski, 2014)

This requires the following expertise (not necessarily in order of importance):

- entrepreneurial flair (understand what people want and need)
- development of better products and services
- great leadership
- constant innovation
- spontaneity
- superb execution
- good people skills
- thinking big
- time
- luck
- timing
- perseverance
- mass appeal
- simple
- speed
- convenience, ie to use and pay for
- usefulness
- understanding of technology
- failure is a learning experience
- refusal to take no as an answer

Need to determine if there is a big problem(s) causing, for example, frustration, etc and create solutions to it or them. Solutions will come via disruptive thinking and reinvention, solid execution, management of complexity.

- Problem-solving. One of the best ways to link in problem-solving is with understanding the 76 universals (comprise those features of culture, society, language, behaviour and psyche for which there are no exceptions, ie common to all human cultures). They are

"...age, grading, athletic sports, bodily adornments, calendar, cleanliness training, community organisation, cooking, cooperative labour, cosmology (the study of the universe), courtship, dancing, decorative art, divination (predicting the future), division of labour, dream interpretation, education, eschatology ( what happens at the end of the world), ethics, ethno-botany (relationship between humans and plants), etiquette, faith healing, family feasting, fire making, folklore, food taboos, funeral rites, games, gestures, gift giving, government, greetings, hailing taxis, hairstyles, hospitality, housing, hygiene, incest, taboos, inheritance rules, joking, kin groups, kinship nomenclature (system of categorising relatives), language, law, luck superstitions, magic, marriage, mealtimes, medicine, obstetrics, pregnancy usages (childbirth rituals), penal sanctions ( punishment for crimes), personal names, population policy, postnatal care, property rights, propitiation of supernatural beings, puberty customs, religious rituals, residence rules, sexual restrictions, sole conceptions, status differentiation, surgery, toolmaking, trade, visiting, weather & weaving..."
Donald Brown, Uni. of California as quoted by George Berkowski, 2014

Use sharing to develop expertise in problem-solving that is hard to copy, simple, disruptive, step change, ie solves existing problems differently from other traditional ways.

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