Xi) Need To Understand The 3 Conditions For Competing In A Modular World, Ie Non-Integrated Specialist
i) specificability, ie specifications known
ii) verifiability, ie able to measure attributes so that specifications can be verified
iii) predictability, ie interdependencies across the customer-supply interface are known
If these 3 conditions are satisfied, then there is sufficient information for an efficient market to emerge at the interface