Centre of Excellence.

Strategy by Design book cover

Strategy by Design: A process of Strategy Innovation

by James Carlopio

Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

    • The Brief: Begin With the End in Mind
    • Research: The Art of Seeing the Different Way
    • Concept Generation: The Art (and Science) of Generating Different Views
    • Prototyping: Making an Idea Clearly Visible
    • Evaluation and Refinement
    • Delivery: Output and Presentation

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