Use Some Performance Criteria

If you are unsure as to the position on the S-curve of your organisation/product/service, etc, use some performance criteria, such as sales, profit, staff numbers, productivity indicators, market share, number of awards achieved, etc, to draw your S-curve and see where you are. Remember:

"...institutions falter when they invest too much in "what is" and too little in "what could be". There are many ways companies over-invest in the status quo: they devote too much marketing energy to existing customer segments while ignoring new ones; they pour too much development dollar into incremental product enhancement while under-funding breakthrough projects; lavish resources on existing distribution channels while starving new go-to-market strategies......legacy strategies have powerful constituencies; embryonic strategies do not..."

Gary Hamel, 2005

Even if things are going well, it is prudent to think of ways to change or re-invent or re-vitalise. It may mean developing a new market for your products/services, changing products/ services, changing to a new industry, re-structuring your organisation, new geographical market location, etc. On the other hand, if you have already peaked and are moving "down hill", you need to urgently start doing things differently!!!!!!

The waves of innovations during the different industrial revolutions are good examples of the S curve

 

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