Xxx) Myers (one of Australia's main retailers)

- since 2010, Myer has invested $390m in redesigning itself to handle digitalisation

- it has offered a 70,000 on-line product range; this will have hit 100,000 by Christmas 2013; at the same time it will finish a purpose-built online distribution centre

- even though the online is selling less than traditional stores, it is more profitable as costs are considerably less, ie around 1/3

 

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