Xxix) Woolworths (Australia's largest retailer)

- In 2011 it acquired Cellarmasters (boosted Woolies' on-line and direct-to-consumer sales expertise, plus moved it further up the liquor supply chain)

- Expected online revenue to be A$ 1b+ by end of 2013 with acquisition of catalogue & on-line retailer (EziBuy Holdings - A$318m.)

- Direct-to-customer retailing is part of Woolies' multi-option marketing approach

- Launched online grocery "click & collect" in 2012 & by 2014 accounted for around 50% of its online sales


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