Xxi) Art e-fairs, eg VIP Art Fair

(in 2012, 120 galleries from 32 countries & 1,200 artists; in 2011, 41,000 registered visitors from 196 countries). These online art fairs are reducing costs and increasing exposure for local galleries as they are open 24/7 to an international collector base. Traditionally, to attend an international art fair would cost an Australain gallery around $100,000 to just get to the northern hemisphere; hiring an on-line booth is between $5,000 to 20,000.

 

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