Vi) Telstra

Telstra's use of social media includes the following stats

- 43% of on-line customer conversations on Twitter

- 31% of on-line customer care via micro-blogging

- 86% of tweets are responded to within 60 minute

- around 60 people based in Adelaide continually monitoring the web and responding to consumers via social media (Fiona Smith, 2012b)

 

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