Iii) Some More On Retailers

- Internet influences (2012) around 11% of total retail sales as consumers search for information before buying in stores

- Internet sales account for up to 20% of retailer's sales (2013) ); with around 80 % of shoppers having bought on-line and more are willing to pay for digital versions of newspapers, films & movies

- there is a paradox in the rise of virtual retailing, ie customers are demanding more of their traditional retail experience while "window shopping" on-line

Owing to its global connections, it has given access & voice to individuals that they never had before. Trends & attention spans can shift within seconds and produce tsumani-like impacts, eg "complete this sentence - in my house it's a crime not to buy....." was a disaster for Coles when posted on Twitter as people posted negative sentiments, eg squeezing farmers on prices, encouraging gambling addicts re poker machines.

Social media has allowed people to get involved in social media issues from the comfort of their homes. Yet on Facebook there has been a better response than from posting on Twitter. Yet the response to "kill" Mortein's "Louie the fly" on Facebook resulted in around 1/4 million users starting a successful campaign to save Louie. Unfortunately for Mortein, the campaign to kill Louie coincided with the firm closing its Australian operations

Some social media statistics include

 

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